150$ retail. Why should we make losses?
Think of VAT (20%), company Tax (25%), staff, warehouse rent, R&D costs, moulds, Insurance, product returns, travel expenses, production financing and a lot more.
A Company is like a bathtub with open drain.
And finally, if you pay yourself a salary, its taxed again. People always confuse products profit with profit. There is quite a gap between those two values. Customers want the factory price and the service and innovation a business provides - these two things can't be combined.