A recent discussion got me to thinking about how to display prices on product pages.
My thinking is that it is better to include the VAT on prices on the product page for retail customers as it feels more honest and upfront, so that is the way I have set up things on the Street Wing website.
The potential problem with this is that if other sites are only adding the VAT at checkout it makes the prices seem higher than they really are when customers are comparing prices unless they get as far as the checkout page on all of the sites they are looking at.
I think there is legislation to have vat inc prices where appropriate ie business to person scenario, of course you are welcome to make a clearly indicated vat ex price, like most uk sites
I don’t understand why this is still a thing??
Since the customer is going to pay the VAT either way it only makes sense to include it in the price from the beginning. I’m actually more likely to cancel an order if I see a “surprise” VAT charge tacked on at the last minute. Just tell me what total is from the outset, and I’ll decide if I want to spend that much.
C’mon USA, this is just ridiculous.
that is the way I think and “best guess” as to what customers may think. Of course not everyone is doing it that way and Street Wing is being accused of “HIGH margins” when the final price is actually cheaper than other sites in the EU.
And now I have found potential a new bug with the site where it’s displaying the +VAT figure for non-EU customers on the product page.
I must say I found it very “annoying” to look at the price. I did not really know why.
Until I looked at a site mentioning VAT inc and ex VAT in between (). -> looks normal and professional.
I would really hesitate to buy from a site not mentioning the 2. (my personal 2cents, ah yes, I live in europe, maybe more comon)
Looks good. Maybe highlight the price relative to if the country theyre loading the webpage from to reflect the price they would pay?
I dont know how this works, the above people made it seem like both prices need to be reflected, but making the correct one catch the users eye might be an worthy addition
I suppose it works, but for someone in the USA who doesnt know how you want it to work, I think they might assume that the price is still with vat, and push them to contact you… extending the process and taking away from the function of the feature
this is what i mean
obviously with the euro symbol… im lazy.