Ha ha ha! I was thinking standing up while holding your board vs having to lay it down somewhere, but a case of beer… Hmmmm
I don’t believe consumers do economics when purchasing products, or very few do.
But I do believe consumers purchase on perceived quality / economy / durability etc etc
So whilst I think you’re awesome, your addressable market will be limited to ppl willing to pay the premium & who perceive your quality etc to be best when comparing to others.
My 2p after 7 yrs ecommerce is: Define your audience (making sure it’s big enough to support your business and return business objectives). Tell them why they should buy, not what they get. Make it easy to purchase. Don’t expect consumers to do the maths with you.
And then you won’t get people making unfair comparisons.
HTH, wish you all the best!
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