Man, you really got me thinking about my site, so I checked his site out just to see where I was lacking.
His "our story" section really hit home!
"I was tired of seeing everyone getting ripped off with these cheap Chinese clones from kickstarters and getting empty promises " -Alex
"What originally started as simply building my own Electric Longboard (or more commonly known as a Esk8) became much more. The inception of the company started by just being sick of hearing about all the people who were getting ripped off by the many failed kickstarter projects, the amount of unsafe and untested Esk8 out there, and finally about just the amount of people who were becoming a victim of this. So I began to sell these boards to my friends who then told they're friends, and so on. With the Help of the DIY community we have brought the quality and value to these boards to everyone, No more thousand dollar boards that can even climb the smallest of hills. Even if you are a power hungry user, or hill climber, here at AATS we can do it all and best part of it, it's all tailored to you. Try to do that Esk8 Giants."
How many of his boards are out being ridden right now?
How many boards total do you think were bought and resold?
What is the actual timeline that he did all of this testing?
Did he ever find the mythical beast called "low end torque" with his chinese hub motors?
Isn't it ironic that all of these said victims are mostly here in this thread? Dontcha think?
May have missed your point (was there one?) but, I think I could do a hell of a lot worse with my site now...